The Challenges

The client had a booming business for 15+ years.

They were using traditional marketing methods and had very strong referral systems in place.

But in the last 6 months, they had experienced a sudden drop in leads, customers, and overall business.

They still had a good name in the industry but they did not have a strong digital presence.

The website looked dated.

There was no lead generation funnel in place on the site.

They had very little to no content on the website.

The site structure wasn’t SEO friendly at all.

Their daily traffic was below 50

They had been burnt by a so-called digital marketing consultant who basically did not do anything except for getting his paycheque.

Getting them to invest in Facebook advertising was also a huge challenge

Our Strategy

From the initial audit insights, we realized that the digital presence and brand awareness are going to be the starting points for this client.

We started off by helping the client create tons of video content for social media

Then we ran the Golden Ads Strategy to start the brand awareness and engagement campaigns

The plan was to pair that with the Lead gen campaign at a later point

We wanted to give the client some quick wins so he feels more confident working with us

Successfully helped the client to come up with 4 different Lead Magnets

With our help, the client created a whole Lead-flow and the funnel

Using their BIG offline name, we started running the Leadgen campaigns in the third week

We started off the Leadgen Campaigns with the Rapid Fire Testing Method

The Results

Within the next 3 weeks, we had garnered 349 new leads,

7 new paid deals

5 Winning ad creative assets and a winning audience formula

The CPL was less than $4

CPA was below $200

The client had 340+ leads in the funnel

All this happened within the first 8 weeks.

The Golden Ads Strategy produced huge engagement and retargeting audience on the side

The Challenges

This client was a startup and had very little to no information about their target audience

They didn’t have their ideal customer avatars built and blank on their message and creatives

No website and completely relied on our agency for taking them off

The Strategy

We began with building 4 variations for their landing page, using different messaging and creatives

We built a complete Facebook ads funnel and for TOF, we decided to test out 16 different audiences.

Once we knew what was working at the TOF, we quickly optimized our MOF and BOF strategies to maximize the return on ad spend

Initial strategy session and discovery

Ideal customer avatar planning and creation

Brand messaging strategy

Landing page creation and optimization

Built a full-Facebook funnel

Targeted 16 different cold audiences at the top of the funnel

Used retargeting with intriguing offers at the middle of the funnel

Used re-engagement campaigns to increase the lifetime value of their customers

Sent out exclusive offers for those still on the fence of buying

Used our battle-tested scaling method to maximize ROAS at the TOF

The Results

It is always exciting to work with a client who is open to new ideas and has the time and budget to run multiple tests. Working from scratch, it’s great to have a client respect the need for testing and setup

This startup began its rapid-fire testing period to find its ideal audience, message, and creativity. After this test period (between 2 – 4 weeks), we began to use the winning adsets and optimize. Depending on the account, we may horizontally or vertically scale

By the end of the third month, we were achieving an average 2x ROAS. At the end of their sixth month, we’re achieving an average 5.28x ROAS

The Challenges

This client did not have full control of the site when they signed up with us

Their site structure was not SEO-friendly at all

Most of their content was not optimized for any particular keyword

Their search visibility was almost non-existent

They had multiple practice areas but the site was unstructured

They had been burnt by the Indian SEO company

Our Strategy

We did an in-depth audit of the site

Created a detailed plan to follow and got it approved by the client

In the first phase, we resolved all the structural issues of the site

We also resolved the technical issues to maximize the search visibility

We fixed the existing content to include the demanded keywords by the client

We created fresh, unique, and fully keyword-optimized content to gain maximum visibility

High-quality backlinks were added periodically to strengthen the overall SEO game

AMP – Accelerated Mobile Pages were created and implemented for the better mobile experience

The Results

The client’s website was structured for the best results

The site gained 193% organic traffic within the first 7 months

The bounce rate dropped from 96% to 68%

The site was ranked on the 1st page of Google for 21 competitive keywords

The site’s mobile load speed was improved significantly

The Challenges

Our client did not have the kind of time to focus on his Google rank and SEO.

He needed a simple solution for a quick fix as he was in a high competition zone and was likely to lose business to competitors soon.

The Facebook advertisement was the best fix we could offer in that situation.

However, to compete well, we needed a free hand with budget but the client had his concerns because of his past experience with another agency.

We had to settle for a nominal budget for the first month. That puts more responsibility on our experts.

Our Strategy

The only thing we had to get done was to bring leads for the client in a month’s time.

We worked with the client to produce an audience persona to create new audiences.

We vigorously tested these audiences against the website visitors.

We created a lead magnet with a tempting Limited time FREE CHECKUP offer for the new and website-visitors-based audience.

We coupled our advertising with email retargeting.

We created a 7-day value-based lead nurturing email sequence for regular Leads before showing them the new offer ad.

The website visitors of Need an appointment page? were addressed separately in another retargeting ad sequence.

The results were overwhelming. The simple steps did not disappoint us and excited the client.

The Results

Our team tried to balance out the small budget with highly accurate targeting and email marketing efforts.

Their hard work surely paid off well and brought the client back with a big investment.

We brought the dentist client 193 leads only in the first month.

The conversion rate was way above his expectations i.e. 37%.

The offer we used in the lead magnet gave him a bit of extra work to handle for free but the conversion rate nullified that.

The Email Marketing nurture sequence AFTER the signup pushed people to convert even before the FREE CHECKUP.

We had a high CTR, CPC was $2.78 and CPL was $17.

The account was all in good shape now for our future use.

The client extended the contract, this time with additional services.